‘Unusual’ children’s carnival

Fashion designer Ritu Beri.

Fashion designer Ritu Beri.  

‘Cloud Cuckoo Farm’ pledges part proceeds to charity, support to issues of girl child

Noted couturier Ritu Beri has decided to put her fashion expertise, creativity and knowledge to good use. She has joined hands with upcoming entrepreneur Pallavi Luthra Puri to present a two-day children’s carnival in the Capital beginning January 16 for an altruistic cause.

Catering to both the mother and the child, “Cloud Cuckoo Farm” pledges part proceeds to charity, extending support to causes related to the neglected girl child. The event will be hosted in association with NGO Khushii to bring a smile across the countenances of underprivileged children.

“In these days of recession, I am doing my bit for ‘Cloud Cuckoo Farm’ so that proceeds from the sale go to non-government organisations. Even though markets across the globe are badly hit by recession we are not going to stop working. If I am doing a luxurious brand I know that people who wear them will continue to purchase them.”

Calling her show on January 16 “unusual”, Ritu says this time she will give both the mother and the child a chance to sashay down the ramp. “Both mother and child will complement each other. It was interesting to create dresses for kids.”

Stating that the carnival was Pallavi’s concept, she says: “It is a well-thought about concept and for the first time, I am doing a children’s collection. Nowadays, kids are pretty intelligent and they know exactly what they want to adorn and what not.”

Asserting that the fair will be for all, Pallavi says: “Little ones bring so much joy into our lives. My nephew Yuvraj has inspired me to do something special for children. We often forget the magic of childhood and I want both children as well as their parents to revel in it.”

The carnival will cater to children who are bookworms or film buffs. It will be a wonderland where children can play with four-legged cuties in the Animal Kingdom, dip in the chocolate fever at The Chocolate Factory, go mad with colours in The Rainbow Pond and treat themselves at the Ginger Bread House.

Madhur Tankha

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