A fashion show for the record books

July 28, 2011 12:00 am | Updated 04:07 am IST - NEW DELHI:

Designer Sanjana Jon gets 500 models to walk the ramp

Five hundred professional and aspiring models dressed in the traditional costume of their native States will walk the ramp together at the upcoming “Pride of India” show in the Capital in an attempt to set a new Guinness record.

At a press conference here on Wednesday, designer Sanjana Jon said the last Guinness record was set in Bangkok last year in which 282 models walked the ramp. Since it is not humanly possible to have one choreographer for so many models, the designer will be assisted by a team. The date will be finalised by the Guinness show managers.

The aim of this international show is to promote India as an ideal fashion destination and resuscitate the country's dying art forms. Choosing about 500 models will be a mammoth exercise that may take weeks or even months. The team will host events in different cities to select the models.

“The event will be special in that the models will be dressed in traditional costumes of the States and Union Territories they represent. We will use Indian fabrics and give a boost to khadi which is extremely popular in my State, Kerala. We will use fashion as a tool to promote patriotism,” said Sanjana.

She said that whatever she learnt from her designer brother Anand Jon, who is currently incarcerated in the US, will be replicated at the show. “I learnt the intricacies of fashion from Anand and we participated together in many charities. His work inspires me to work in India.”

The show for the humanitarian concept of “Fashion with Heart” will highlight two causes that are dear to the young designer's heart – ensuring a better future for the girl child on the national level, and human rights on the international arena.

Bollywood playback singer Mika Singh, who is also partnering with the designer to set a new world record, said he will lend his voice in the run-up to the event and also support charities. “Two years ago I launched a non-government organisation, Divine Touch, to impart vocational training to 300 marginalised girls. I have also financed the weddings of underprivileged girls in the past,” he added.

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