NEW DELHI

Jal to get costlier

Smriti Kak Ramachandran

DJB to rope in distributors to sell water



Four major distributors to be hired

Last date for submission of applications: Feb. 4



NEW DELHI: “Jal”, the Delhi Jal Board’s packaged, water is all set to become costlier. Packaged at the utility’s bottling plant in Delhi, the treated water, though economically priced, is finding it tough to go off the racks and it is for this reason that the Board has decided to let distributors do the job of selling the water.

The Board has decided to hire four major distributors in Rohini, Dwarka, Malviya Nagar and Preet Vihar to widen the reach of “Jal”.

These distributors will be entrusted with the sale of 20 litre jars and 250 ml disposable glasses of “Jal”.

According to DJB sources, expression of interest for setting up distributorship is being sought from reputed companies.

“The last date for submission of applications is February 4, thereafter the selection will be carried out as per the laid down rules and procedure,” sources said.

With the distributors joining in, the price of bottled water is expected to increase. “The DJB will continue to sell the 20 litre jars for Rs. 25 and the disposable cups for Rs.31 for a box of 24, but the distributors will be able to charge more for the jars. As of now we have not decided what the maximum retail price will be, but it is expected to be in the range of Rs.35 to Rs.40,” sources said.

Water from the Sonia Vihar treatment plant will be used for producing the packaged water and the distributors will provide home delivery of the jars.

“The packaged water was initially meant to ease the problem of water shortage faced by the residents of South Delhi that is at the tail end of water-distribution system. However, now we have felt the need to expand its distribution to the rest of the city,” said sources.

Since the DJB cannot undertake the distribution work as well, the Board is soliciting applications from private companies.

Bottling capacity

“The bottling plant has a daily capacity of about 3,000 bottles and this is likely to increase. As of now consumers can purchase “Jal” through the eight Jal Suvidha Kendras. But with the distribution network we can reach larger parts of the city,” sources said.

The DJB started selling bottled water to South Delhi residents in 2002.

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