A cry with a punch for the sake of child rights

the punch: Celebrated boxer and Olympic medal winner Vijender Singh at Modern School in New Delhi on Saturday.   | Photo Credit: Photo: S. Subramanium

Staff Reporter

NEW DELHI: Noted boxer and Olympic medallist Vijender Singh flagged off the ninth CRY-Cadence Corporate Citizenship Challenge at Modern School on Barakhamba Road here on Saturday. This is the ninth successive year that Child Rights and You (CRY) and Cadence Design Systems have combined sport and corporate social responsibility to bring this special event.

The idea behind the event is to sensitise people about child rights. Uniting 12 teams on the pitch in Delhi, the show is aimed at focusing public attention on the crucial issue of free and quality education for all children.

Vijender said he was associating himself with the Challenge because he believes that education is every child’s birthright. “It is not a favour we are doing to ensure this. Seeing that every child gets free and equitable education should be one of the principal concerns of a just society,” he asserted.

While in earlier years the focus has been on cricket, the event this year pans out as an Olympiad including multiple sports like cricket, soccer, table tennis, badminton, mini-marathon and basketball.

Cadence Design Systems managing director Jaswinder S. Ahuja said education provides the window to opportunities for growth and development. “The Indian middle class,” he said, “has the power to bring about change and they must exercise this vehemently in the area of child rights. Sports is just an excuse; children are the future and we truly need to catch them young and give them a fair chance and a meaningful future.”

CRY regional director Bondana Dutta spoke of the organisation’s long association with Cadence. “At CRY we view association with Cadence as an abiding one that shows deep commitment and an understanding of the issues of child rights. In a sense this illustrates the extent to which corporate houses can work towards greater social justice,” he added.

In the past eight years the CRY-Cadence Corporate Cricket Challenge has raised Rs.2.4 crore, impacting the lives of numerous underprivileged children across India. In its ninth year now the CRY Cadence Corporate Citizenship Challenge would raise close to Rs.30 lakh.