MUMBAI

CarDekho parent firm invests in education startup

Girnar Soft, the parent company of CarDekho.com, has invested $1 million in education start-up CollegeDekho, which connects students to colleges and help them make career choices.

“Higher education in India is a market segment that requires a fresh approach to overcome the incumbent inertia,” Amit Jain, CEO and co-founder, Girnar Soft, said in a statement.

“We quite liked the idea of a disruptive development that could assist students in making more informed choices. Additionally, the synergy and the strength of the vision driving the team at CollegeDekho also played a vital role in convincing us to invest so deeply into the venture,” Jain said.

CollgeDekho said its proprietary and unique technology platform matches student preferences to prospective colleges. The venture will be using the funds for developing its platform, building its team and marketing. Girnar Soft’s investment would serve as the seed funding for the venture, with more funds expected to be raised in due course of time.

“In India, at any point of time, there are 30 million students enrolled in 36,000 colleges,” Ruchir Arora, CEO and founder, CollegeDekho said in a statement.

“Despite being the third largest higher education market in the world, it is hugely under-penetrated and offers significant growth potential. CollegeDekho has been established to provide a transparent, open platform that facilitates interaction between students and colleges. Through this venture, we aim to provide students with authentic, comprehensive and unbiased information.”