KERALA

Media urged to unite against FDI challenge

PALAKKAD SEPT. 21 . The president of the Indian Newspaper Society (INS) and chairman of Press Trust of India (PTI), M.P. Veerendrakumar, has called upon the media in the country to "stand together to face the challenge from the entry of foreign media as part of the policy of globalisation and liberalisation."

Speaking at a civic reception accorded to him after taking over as the head of INS and PTI here on Sunday, Mr. Vereendrakumar said foreign direct investment (FDI) in the Indian media had become a reality and shares of one of the major media organisations in the country had already been bought by a foreign company. He said that Star News of the media baron, Rupert Murdoch, was preparing to uplink from India soon. Thus the entry of foreign players in the Indian media had thrown up a challenge to both the print and electronics media, he said.

The Indian media, while competing among themselves to improve quality, would now face the more developed and financially powerful foreign media institutions. Hence Indian media should have a healthy competition among themselves while equipping to face the challenge from foreign media players, he said.

Mr. Veerendrakumar said that Kerala was the best example of healthy competition among the media. Here the competition was for improving quality and content, he pointed out.

Recommended for you