KERALA

Govt. plan to check exploitation of Ayurveda

KOCHI AUG. 10. The State Government is planning to rope in local bodies to put an end to the unchecked exploitation of the State's tourism resources, particularly Ayurveda.

The Minister for Tourism and Fisheries, K.V. Thomas, said that the Government is chalking out a Conservation and Preservation Act, which would soon be presented before the Cabinet.

Prof. Thomas was speaking at a function here today, in which he distributed the coupons for the oncoming Kerala Gold Fest — Swarnam 2003.

He said that it was time certain restrictions were brought in to check the proliferation of massage parlours in the name of Ayurveda.

The Minister said that the world had recognised God's Own Country as a super brand. A masterplan for the development of Kerala has been prepared, where the tourist season of the land will be made 12 months, he said.

The celebration of `Mystics of Malabar' in association with the Tamil Nadu and Karnataka is a part of this plan, he said.

Prof. Thomas said that exhibitions of paintings by M.F. Hussain on Kerala as well as the photographs of professional lensmen to be held in New Delhi in the coming months would give a fillip to the campaign.

The Thenmala eco-tourism project has got international recognition, the Tourism Minister said.

The Director of Tourism, Alkesh Kumar Sharma, welcomed the gathering. P.T. Cherian, president of the All-Kerala Gold and Silver Merchants Association (AKGSMA), Babu Alappat, AKGSMA Ernakulam president, and Govindan Bhima, treasurer of AKGSMA, spoke on the occasion.