Tourism meet begins

Staff Reporter

KOCHI: Players in the tourism sector must evolve innovative marketing strategies in keeping with the changing times and regional peculiarities since the economic recession and the terrorist attack in Mumbai have affected the sector, Home and Tourism Minister Kodiyeri Balakrishnan said here on Tuesday.

He was speaking after inaugurating ‘Ente Naadu,’ a two-day meeting of non-resident Keralites organised by Kerala Tourism. Delegates from 43 countries are attending the meeting, where 60 tourism proposals are being considered.

The Minister said non-resident Keralites could do much to lessen the impact of the crisis by investing more in the sector. For example, they could invest in developing infrastructure such as roads, airports and accommodation facilities.

Delivering the presidential address, Revenue Minister K.P. Rajendran said that NoRKs could play a pivotal role in beginning helicopter and air-taxi services from airports to tourist locales. Land acquisition was on for the Kannur airport and this would help promote tourism in Malabar.

In his special address, Leader of the Opposition Oommen Chandy said the government should be able to boost investor confidence and develop basic infrastructure, such as road and power and water supply. For this, the leadership needed will power, he said, adding that Malayalis must change their closed mindsets and keep up with the rest of the world.

Public Works Minister Mons Joseph said that tourism would not thrive unless roads, railways, waterways and air-connectivity were improved.

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