KERALA

The idea is tourism on end

Monsoon tourism: Breathtaking beauty of the waterfalls.

Monsoon tourism: Breathtaking beauty of the waterfalls.  

Maleeha Raghaviah



The Tourism Department has launched a ‘Dream Season’ initiative to ensure that there is no lean season for tourism in the State.



KOZHIKODE: The Tourism Department is promoting “God’s Own Country” as a tourist destination for all year as part of its recently conceived “Dream Season” initiative.

“Through the Dream Season project, Kerala will become a choice tourist destination all round the year,” says Tourism Director Sanjay Kaul.

The department, through its web site keralatourism.org, is promoting the destinations in the State, and the new project is expected to benefit tour operators, service providers and home-stay initiatives.

“Earlier, the period from April to September was viewed as off-season in the State. It is no more so. Through the media and the Net, the department is promoting the changed concept,” they said.

Cultural calendar

The Government is working on a cultural calendar highlighting district-specific programmes to attract tourists round the year. The concept of “Ente Gramam” (my village) is another project through which local self-government institutions will be involved in local tourism projects as part of grassroots-level tourism, Mr. Kaul said.

The tourist centres in the Malabar region, such as Thusharagiri, Kappad and Beypore in Kozhikode district, besides the beaches in Kannur and Kasaragod districts, such as Muzhippilangad, Dharmadam and Meenkunnu, are attractions round the year.

Tourists are attracted to these centres during the southwest monsoon, says U.V. Jose, Additional Director, Tourism. Last year, the department promoted monsoon tourism and the response was good.

Mr. Jose points to the need for better accommodation for tourists, especially in prized destinations such as Wayanad, and promotion of home-stays in the context.

“Of late, we have a number of tourists from the Gulf countries,” says K.D. Mathew, manager, Tourism Facilitation Centre, Thusharagiri. The waterfalls there, now full and gushing, offer a rare sight.

“Arab tourists prefer to just enjoy the ambience of the waterfalls and do not go for trekking organised by the Vana Samrakshana Samithis [forest protection committees], with the assistance of the Forest Department,” he says.

More than 1,000 tourists visited Thusharagiri since the monsoon set in.

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