KERALA

Need to set up high-tech animation parks stressed

Special Correspondent

Two lakh jobs can be generated in three years: Assocham



Call to accord a ten-year tax holiday

Production cost is low in the country



KOCHI: Setting up of high-tech animation parks is expected to make India a hub of 3D animated movies, according to the Associated Chambers of Commerce and Industry of India (Assocham).

This will help the domestic animation industry to perform all production activities in the country, a chamber press release issued here recently said.

The parks can generate at least two lakh jobs in the next 3 years. These parks will also help Indian animation industry to touch the $1 billion mark by 2010. In 2007, the industry market size was put at $ 450 million.

In a paper on ‘Will Indian animation industry emerge next knowledge destination for jobs’ released by Assocham, it had been pointed out that in the absence of hi-tech studios and improved technology in India, animation corporate houses outsourced its jobs to countries like the U.S., France, Canada, Malaysia and China.

The paper indicated that animation industry will attract those in the 25-30 age group.

Companies that intended to set up these parks should be accorded a 10-year tax, the paper said.

There should be other incentives and concessional land rates also, it said.

Despite the low cost of production, India was getting less work. Production cost for a 30-minute animation movie comes to $ 60,000-70,000 while it is around $ 250,000 in the US, the paper said.

The Indian animation industry employed around 15,000 animators and is in immediate demand of 30,000 more.

India will need skilled professionals like creative animators, conceptualisers, visualisers, 3D modellers, character designers and digital -effects artists who can handle multimedia software.

Indian companies had captured around $100-110 million of business of the $15 billion global animation industry.