KERALA

Mobile Triveni store to function from today

Staff Reporter

To cover all 52 divisions of Kollam Corporation in a month

KOLLAM: The first mobile Triveni Store of the Kerala State Cooperative Consumers Federation Limited (Consumerfed) will start operating from the city on Wednesday.

The mobile store will be formally launched by Minister for Cooperation G. Sudhakaran at the Thumbara Junction on Wednesday evening.

Consumerfed Managing Director Riji G. Nair said that the mobile store could store 7 tonnes of provisions. It would cover all the 52 divisions of the Kollam Corporation in one month, Dr. Nair said. Each day one or two divisions will be covered. It will offer rebate sales declared during festival periods.

‘Mega’ and ‘little’

To counter the onslaught of retail majors, the Consumerfed would adopt a two-pronged approach, he said. Triveni Megamarts will be opened in major cities and in select urban areas Little Triveni Supermarkets, in 1,000-square feet areas will be opened.

Through these outlets all essential commodities will be sold at prices that are 10 per cent less than that at the open market. He said that a project to open one Little Triveni Supermarket in each of the 140 Assembly constituencies of the State had been finalised. While ten years ago the annual turnover of the Consumerfed was less than Rs.30 crore the turnover during 2007-2008 had zoomed to Rs.600 crore, he said. This is Rs.125 crore more than that of the previous year.

During 2006-2007 the Consumerfed started making profits and the profits registered in 2007-2008 stood at Rs. 10.76 crore.

The Consumerfed also became the first totally computerised cooperative commercial institution in the country.

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