KERALA

Maruti at Top in J.D. Power Asia Pacific Study

Be it compact, premium compact or mid size, Maruti Suzuki is leaps and bounds ahead as it is again proved by the latest APEAL study by J.D. Power Asia Pacific. Maruti vehicles such as Swift, Swift DZire, SX4 and Wagon R has come up top in their respective categories beating the immediate competitors by good margins.

According to the J.D. Power Asia Pacific 2008 India Automotive Performance Execution and Layout Study (APEAL) released on 18th December’08, four Maruti Suzuki models rank highest in their respective segments in new-vehicle design and performance in India.

Now in its tenth year, the APEAL study provides an analysis of what excites and delights owners about their new vehicle’s performance and design during the initial two to six months of ownership.

The study examines nearly 100 attributes covering 10 vehicle factors: vehicle exterior; vehicle interior; storage and space; audio/entertainment/navigation; seats; heating, ventilation and air conditioning (HVAC); driving dynamics; engine/transmission; visibility and driving safety; and fuel economy.

Four Maruti Suzuki models—the Swift, Swift DZire, SX4 and Wagon R—each receive awards in their respective segments. In the entry midsize segment, the newly launched Swift DZire ranks highest with a score of 802 points on a 1,000-point scale. While WagonR leads with 802 points, Sx4 and Swift are at top with 830 and 803 points in their respective categories.

The Swift and SX4 each rank highest for a second consecutive year in the premium compact and midsize segments, respectively.

It is observed that the newest generation of Maruti Suzuki products has clearly helped improve the brand’s overall image. These all-new and re-designed models reflect Maruti Suzuki’s efforts to meet customer expectations and excel in delighting owners.

This ultimately can result in an increase of favorable word of mouth recommendations, which are a key source of information for new vehicle buyers in India.

The 2008 India APEAL study is based on responses from more than 6,000 owners who purchased a new vehicle between November 2007 and July 2008. Owners were interviewed between May and September 2008 in 20 major cities throughout India.

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