KERALA

Adieu to adverts in parks, gardens

Staff Reporter

City Corporation begins clean-up drive today



February 1 was the deadline to remove hoardings, notices

Renewal of licence to electronic boards unlikely



THIRUVANANTHAPURAM: Advertisements installed in parks and gardens in the city will be removed by the city Corporation from Monday.

Last month, Mayor C. Jayan Babu had convened a meeting of representatives of political parties, service organisations and trade unions regarding the installation of publicity materials in parks and gardens. As per the agreement arrived at in the meeting, the organisations were given time till February 1 to remove hoardings, notices, banners, arches and advertisement boards erected by them in public parks and gardens. Pasting of notices and other publicity materials on statues was been banned.

“We are beginning this campaign with public parks as they fall under the direct control of the Corporation. Later with the co-operation of the police and traffic authorities this will be extended to other public spaces including traffic islands and roads,” Mr. Jayan Babu said.

The Corporation has also decided not to renew the licence given to those who have put up electronic display boards in the city following complaints that they were distracting motorists. “The Corporation has its limitations regarding banning of such advertisements. We generally do not have the legal back-up to issue orders regarding removal of publicity materials. Many issues have to be considered before launching an extensive campaign against illegal advertisements,” he said.

Although the Corporation has declared the East Fort-Kowdiar stretch as a litter-free zone, political parties and service organisations have expressed their reservations regarding total ban of advertisements in this stretch.

“There has not been a consensus among political parties regarding this. However, they have given a suggestion to identify separate spaces to put up publicity materials along the litter-free zone,” the Mayor said.

“Keeping the city clean and litter-free is not just the responsibility of the Corporation. Every individual and organisation in the city has a role in this. The Corporation cannot go about removing illegal advertisements in the city every day,” Mr. Jayan Babu said adding that inspection and removal of illegal advertisements will be done on a weekly basis.

The Mayor said that Corporation had also initiated renovation of Kumaranasan Park in front of the Kerala University. He said that the works would be completed in a week.

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