‘People Phone’ from Spice

Bangalore: Spice Telecom, on Tuesday, launched its ‘People Phone’ here, with a handset and ‘lifetime’ prepaid connection thrown in, all for Rs. 599. While the GSM-enabled mobile phone has no SMS facility, it is voice reactive in Kannada.

Actor Puneet Rajkumar, who launched the phone, felt rural subscribers would find it easier now to use mobile phones and become a part of the modern communication scene. Spice Telecom Chief Executive Officer Navin Kaul, said the new phone and tariff followed extensive market research and planning, to understand specific needs of rural users.

—Special Correspondent