KARNATAKA

‘Media has become a corporate entity intent on making money’

POTENTIAL SEEN: S.B. Dandin, Special Officer of the University of Horticultural Sciences, Bagalkot, addressing the seminar in Belgaum on Wednesday.

POTENTIAL SEEN: S.B. Dandin, Special Officer of the University of Horticultural Sciences, Bagalkot, addressing the seminar in Belgaum on Wednesday.  

Staff Correspondent

‘It is unresponsive to issues concerning society’

Belgaum: The media needs to sensitise itself on issues concerning not just the agricultural sector but also village life which is being bypassed in the process of modernisation and industrial progress, said Nagesh Hegde, senior journalist.

Doing some plain-speaking at a seminar on “Contribution of Media in Development of Agriculture and Horticulture” here on Wednesday, he said that of late the media has undergone a revolutionary change from being the mouthpiece of society to a corporate entity whose prime concern is to make money.

By and large, it had become unresponsive to issues that concern a majority of society to the extent of conveying a “rosy picture” on its pages or television screens as if everything was hunky-dory in the country.

The corporatisation of the media had changed the very attitude of newspapers and television news channels towards the social and economic issues facing the nation.

The seminar was organised by KLE Society’s School of Agricultural Training and Research and the Information Department.

S.B. Dandin, Special Officer of University of Horticultural Sciences, Bagalkot, who inaugurated the seminar, said the media had great potential to play the role of a catalytic agent for development and progress.

Inspired by a suggestion of Mr. Hegde’s, Dr. Dandin announced that the University of Horticultural Sciences would consider introducing a post-graduate programme, M.Sc. in Agricultural Communication, from the next academic year.

Presiding over the inaugural function, Director of Information Department N.R. Vishu Kumar said the department was trying to bridge the gap between the media and agriculture and horticulture activities in the State.

Earlier, Deputy Director of Information Department Basavaraj Kambi briefly highlighted the objective of the seminar.

Journalists and students of journalism from Belgaum, Dharwad and adjoining areas participated. Principal of the host college R. Parameshwarappa spoke.

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