KARNATAKA

Journalists told to use simple language

MANIPAL, AUG. 1. Buroshiva Das Gupta, former Editor of Financial Express, said here on Sunday that technological changes had played a vital role in reinventing the print media.

He was speaking after inaugurating a seminar on "Changing trends in media and education" organised at Madhava Pai Memorial College.

Mr. Gupta noted that the printing technology had been computerised. Though computers were being extensively used, the time spent on perfecting English had come down, he said. Journalists should use simple language. This was the secret of journalism. Sequential and logical writing was necessary to retain the readers' interest, he added. Good writing helped journalists working in all medias including the audio-visual media and Internet.

Mass communication

Mass communication was all about taking the message to the masses rather than keeping it restricted to the elite section, he said. The masses could understand when a message was communicated in a simple language, Mr. Gupta added.

Shashikala G., Assistant Professor, Manipal Institute of Communication (MIC), observed that a woman reporter was the first one to bring to light instances of child abuse in the country.

Onslaught

Nityananda Padre, journalist, said that a large number of people still listened to the radio. The TV had a powerful audio-visual impact. But the print media had survived the onslaught of the audio-visual medium. This was because newspapers provided analysis of news. They provided a platform to air local grievances, which was not the case with other medias, he said. Before Independence, newspapers were used to educate people. But now, they were a forum for debate. Newspapers were coming closer to the people, he said.

Jaijagadish, Head of the Department of Journalism, welcomed the gathering. Varadesh Hiregange, Senior Lecturer, presided over the function. P. Sripati Tantri, Principal of the college, was present.

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