KARNATAKA

South India Jewellery Show gets off to a glittering start

SOME HELP: Minister for Industries Katta Subramanya Naidu helping Hindi film star Celina Jaitley wear jewellery at the inauguration of the `South India Jewellery Show 2007' in Bangalore on Friday. Photo: Sampath Kumar G.P.

SOME HELP: Minister for Industries Katta Subramanya Naidu helping Hindi film star Celina Jaitley wear jewellery at the inauguration of the `South India Jewellery Show 2007' in Bangalore on Friday. Photo: Sampath Kumar G.P.  

Special Correspondent

India should do well in jewellery export market: Katta Subramanya Naidu

Bangalore: The first business-to-business expo on jewellery, gems and allied products, `South India Jewellery Show 2007,' began on Friday at Koramangala Indoor Stadium. It will be on till February 18.

Minister for Industries Katta Subramanya Naidu, who inaugurated the show, said India being the largest consumer of gold, especially gold jewellery, should also make its presence felt in the export market as diamond cutters and traders from Gujarat had done successfully in Europe.

Jewellery park

He welcomed the idea of setting up a jewellery park close to Bangalore with facilities for processing of gold to making of jewellery. This could be a forerunner for the jewellery industry in the entire region. He would be happy if Karnataka could take the lead in this, Mr. Naidu said.

Hindi film star and brand ambassador of Gitanjali Group of Jewellers Celina Jaitley said Bangalore appeared to be both a pleasant city and a potential market for fashion jewellery.

World Gold Council president K. Shivaram said the council believed that if design upgrading and choice of the latest quality hand and machine-made products had to reach more consumers, jewellers should get an opportunity to see what was currently available with jewellery manufacturers.

This was what the show was all about and would bring the retail trade closer to jewellery manufacturers, to interact and transact business on the basis of demand.

Industry experts feel the timing of the show was perfect from the retail trade's point of view, just before Akshaya Tritiya when there is a rush to buy gold jewellery and the beginning of the wedding season when sales peak. February would provide the opportunity for retail participants to place orders and receive their stock just ahead of the peak season of demand in the southern region.

A fashion show `Eternal Romance-Jewellery of India' will take place at Leela Palace on February 17.

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