Gandhiji as brand ambassador

BANGALORE: Mahatma Gandhi is the ‘brand ambassador’ of the State Temperance Board, and its slogan is “Fire burns the body, but alcohol burns the body and the soul” the board’s Chairperson Sachhidananda Hegde said. Mr. Hegde was speaking after taking charge here on Tuesday.

Admitting the challenges within the Government in translating the board’s objectives, Mr. Hegde said that to begin with, the board would hold interactive sessions with all educational institutions across the State. This would create awareness against alcohol consumption among children, and lay a strong edifice for the future.

— Special Correspondent

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