For a diamond-studded sari

Exquisite: Mysore silk saris on display at the exhibition in Chitradurga on Tuesday  

Staff Correspondent

KSIC exhibition begins

in Chitradurga

Chitradurga: A three-day exhibition-cum-sale of saris by Karnataka Silk Industries Corporation (KSIC) began at the IMA Hall here on Tuesday.

The corporation, which is going to celebrate three centuries of being in business in 2012, is showcasing some of its finest saris for the first time in Chitradurga.

“Our objective is to popularise our traditional products. We are also expecting to sell at least 300 saris during the exhibition,” Managing Director of the corporation B.K. Baladevakrishna told The Hindu. He said the corporation was offering saris ranging from Rs. 4,500 to Rs. 1.9 lakh. For those who could not afford diamond-studded saris, the corporation had introduced saris studded with Korean diamond, the cost of which was around Rs. 22,000.

Another feature of the exhibition is the display of nearly five decades old vintage silk saris, cost of which was said to be Rs. 250 then. These saris have not lost their sheen and look astonishingly new.

“The reason behind showcasing these vintage saris is to educate people about the quality of our products. We have been holding exhibitions of vintage saris every year where a prize will be given for the best sari,” Mr. Baladevakrishna said.

To maintain quality, the corporation has a special quality analyser, a computerised electronic machine that determines the quality of the sari based on the purity of the material used in its making.

“To ensure that our saris are not duplicated, we sell them only through our outlets in 13 districts of the State. The 14th outlet is coming up in Tumkur,” he said. He said the annual turnover of the corporation was Rs. 60 crore, and the target this year was to reach Rs. 80 crore. Outlets in New Delhi and Mumbai would be opened shortly. During the three-day exhibition, Central and State Government employees could buy saris by making payment in 10 instalments.