Pedalling away to pleasure

Staff Reporter

HYDERABAD: Do you drive a car to workout in a gym? Don't you think cycling down would be a better thing to do? If yes, then shed those extra calories through Fire Fox, the new range of smart cycles now available in Hyderabad.

With a range of over 30 models from kids `bikes' to BMX, all-terrain, mountain and road `bikes', Fire Fox brand of cycles are now available at Prakash Cycle Store at Bank Street in Koti. Though the `super bikes' are priced on the higher side, between Rs. 2,700 to Rs. 21,600, it surely promises to make cycling a pleasure.

Speaking at the launch of the new range of cycles, the Fire Fox Managing Director, Shiv Inder Singh, said: "We want to make this a fun, outdoor, sporty and family activity. The super bikes are designed in UK and are of the highest international standards."

Stating that the main aim is to promote biking culture in India, Mr. Singh said that exciting biking accessories like biking gear, helmets, bags, water bottles and even bike carrier for cars are also on the offer. "Biking in India is in the Ambassador (car) age. We want to take you to the Toyota age. We will bring the Mercedes in a year or two," Mr. Singh said. Maxwell Trevor, secretary of Andhra Pradesh Cycling Association, who was also present, said that Fire Fox cycles are high in quality and perfectly made for cycle lovers. With the purchase of a Fire Fox cycle, one automatically becomes a member of an exclusive biking club.