ANDHRA PRADESH

BSNL set to roll out triple play services



G. Ravikiran

Plan to cover a significant number of broadband users

First phase to be launched in three monthsBSNL keen on gaining advantage over others

VIJAYAWADA: The day is not far off when broadband-based triple services will be offered to users of Bharat Sanchar Nigam Limited (BSNL)'s landline connections in the city.

BSNL officials say that if all goes well, the first phase of triple play services will be launched in less than three months.

Plans are afoot to cover a significant number of broadband users right from the stage of commissioning of these high-end services. Triple play services include voice, data and video facilities on a single converging network. An increasingly competitive telecommunications industry is focusing on these services keeping in view the future demands of users.

BSNL in-charge general manager John Chrisostom says that the ground is being prepared to offer triple play services in the city. The required equipment is expected to arrive soon and these services will be offered in three phases. "We will offer these services to some of the existing landline users at the commissioning stage. It will be extended to others later," he explains.

Mr. Chrisostom says there have been enquiries from broadband users about the arrival of triple play services. There is a great demand for `video-on-demand', multimedia messaging and interactive gaming. This will not only help increase the subscriber base but will also make it possible to retain the existing users of high-speed Internet.

Competition

As of now, the Internet segment has lost the earlier sheen with broadband connections getting more patronage from users. Many private players have entered the scene offering unlimited broadband services at Rs. 500 a month. Some are even offering the services at lesser and competitive tariff.

As the market has become highly competitive, BSNL officials want to introduce high technology services at the earliest to gain an advantage over other players.

BSNL deputy general manager (customer services and marketing) L. Srinu says that triple play services, if offered in the city, will attract more users in broadband segment. The number of users asking for high-speed Internet has been on the increase with each passing day. This is one reason why there has been a significant increase in reconnection of landline phones. Basic phone connection is a necessity for enjoying broadband services, he points out.

The `video-on-demand' feature is perceived to have great potential to win users in all age groups, particularly the youth. The users can select any movie or song from a library of video content to watch it at a convenient time. BSNL officials say these services have proved to be a big attraction in places where they have been introduced.

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