ANDHRA PRADESH

Artisans told to adopt new methods

Staff Reporter

ELURU: The member of National Commission for Women (NCW), Nirmala Sitaraman, has called for innovation in lace making to face the challenges posed by globalisation.

The NCW held a public hearing on impact of globalisation on lace industry involving women artisans engaged in lace making at Narsapur in West Godavari district.

Cut-throat competition

She highlighted the need for protection of the age-old craft from cut-throat competition caused by globalisation.

The going for the rural artisans like those involved in lace making would be tough if they failed to adopt innovation in every sphere of their activity, particularly in designing, packaging and marketing,

Ms. Sitaraman cautioned. India of late found a tough competitor in China and Belgium in lace industry, she said while underscoring the need for the Union Ministry of Textiles to help this craft face competition.

The Collector, Sanjay Jaju, informed the NCW member that the district administration had already initiated certain measures to help the local lace products withstand international competition.

He said the National Institute of Design (NID) had deputed a team of experts to the Lace Park at Narasapur following a request from the district administration for innovation of new designs in lace making.

The team had so far created 350 new designs. Similar efforts were underway in packaging and marketing too, Mr. Jaju added.

Meanwhile, Ms. Sitaraman favoured introduction of certain social security measures like insurance cover by the Government for women groups thriving on lace making.

Women artisans' pliant

The women artisans complained to the NCW member that they were getting exposed to serious health hazards associated with their vocation. They said they felt burning sensation and irritation in their eyes due to their active involvement in the craft.

They wanted the Government to conduct periodical health check ups for them. About 10,000 women artisans from six mandals in the district have organised themselves into Mutually Aided Cooperative Societies (MACS) for making and marketing of lace products with Narsapur as hub in association with the District Rural Development Agency (DRDA).

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