ANDHRA PRADESH

Wanted more than just cookery shows Out of the box

Novel format: Few shows on television did try to create exclusive space for women viewers

Novel format: Few shows on television did try to create exclusive space for women viewers   | Photo Credit: .

They are channel drivers and whether one like it or not, form the crux of a channel schedule. Nothing wrong in that since women form the biggest viewer base for any one beaming general entertainment and the effort is sure to be to capture with everything that appeals them.

But the question happens to be the fixation of the channels with certain concepts and inability to rise beyond them. Routine cookery shows in the afternoon, game shows some of which are sure to make the viewers yawn and prefer afternoon siesta, or long and unwinding chats. If a concept on a channel shows signs of picking up with the women viewers, all the others rush to copy it with minor modifications.

The set is changed and so is the anchor, but the content is absurdly borrowed one.

Cookery show can successfully transcend the limitations of a set was proved by ‘Maa Oori Vanta’ which went travelling the State and anchored by Udaya Bhanu, ‘Aadavari Matalaki’ on Zee Telugu did try to create an exclusive space for women viewers. But such variations are few.

Entertainment for women viewers also came paying in the form of ‘Gold Rush’. But educative content has been largely limited to chats and long discussions on what are presented as contemporary subjects. Initiatives to document success stories among women or comprehensively extend a helping hand in matters of career lack woefully.

T.LALITH SINGH

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