ANDHRA PRADESH

Nat Geo channel now in Telugu

In an attempt to expand their viewership base in the State, National Geographic Channel (NGC) launched its Telugu channel on Wednesday.

The channel, which is currently available in English and Hindi will also be accessible to Telugu viewers through their respective cable operators. “We want to reach out to a wider Indian audience through our programmes such as ‘Jailed Abroad', ‘Air crash investigations' and NGC specials such as ‘Strange days on Planet Earth,'” said Keerthan Adyanthaya, Managing Director, National Geographic Network and Fox International Channels at a press conference.

NGC has also roped in young Tollywood actor, Nag Chaitanya as its brand ambassador for the Telugu Channel. “I'm glad to be their brand ambassador. As a child I used to flip through National Geographic magazines as it always has something interesting to offer and I'm sure that the new Telugu channel will attract more viewers,” said Mr. Chaitanya. Apart from airing dubbed content, the channel is also planning to come up with new documentaries. “We are planning to make a few documentaries about Andhra Pradesh, of which one of them is based on Marco Polo's visit,” Mr. Adyanthaya said. Asked if Mr. Chaitanya would like to be a part of the team producing documentaries, “I would love to be involved in the producing documentaries as their p” the young actor said.

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