Jewellery fair from December 14

Staff Reporter

An array of gold, diamond jewellery and precious stones will be on display

VIJAYAWADA: Latest varieties of designer jewellery and antique diamond-studded designs from top jewellers in the country will be featured at the forthcoming 5th Vijayawada Gold and Diamond Jewellery Fair 2008.

The fair will be held at Sri Sesha Sai Kalyana Vedika, MG Road, from December 14 to 16. The fair is aimed at providing “variety under one roof.” K.S. Krishna Mohan, chief executive officer of Aditi, the event management company that is organising the fair, says that an array of gold, diamond and platinum jewellery will be on display.

Addressing a press conference here on Saturday, Mr. Mohan said Aditi Eventz was in the forefront of organising innovative events and trade shows in upmarket regions.

According to Mr. Mohan, the coming event is the only B2C jewellery expo in coastal region other than the India Jewellery Fair at Visakhapatnam, which too is organised by Aditi. Invitations are being sent to jewellers in neighbouring towns of adjoining districts to promote the B2B segment as well.

For buying jewellery for wedding and festive seasons, coastal people used to visit Chennai and Hyderabad. The present event would facilitate easy access to them to latest and modern jewellery in their own neighbourhood, he explained.