ANDHRA PRADESH

Helping children bust stress

Staff Reporter

Three-day travel expo gets under way



Travel and tourism options from Government and private sectors under one roof

India International Travel Exhibition Director happy with the response on the first day



VIJAYAWADA:While children have turned into swots mugging up lessons weeks before their final exams, their befuddled parents are busy scampering in all directions garnering tools of stress-busting for their wards.

Almost all parents agree that the child deserves a huge treat to get over the fatigue. What could be a bigger pleasure than a delightful sojourn, away from the city cacophony? For choosing the right destination for a jaunt, one could think of visiting Sri Sesha Sai Kalyana Vedika, the venue of a three-day India International Travel Exhibition (IITE) that commenced on Friday.

The IITE has brought under one roof a mix of travel and tourism options from the Government and private sectors. The exhibition offers everything one wants to know about international and domestic tourist destinations, hotels and resorts, cruises, railways and other allied service providers.

Andhra Pradesh Tourism Development Corporation and its counterparts from Madhya Pradesh, Karnataka and many other States, private players like Ramoji Film City, Srikakulam-based Vijetha Hotel, Southern Travels, Visakhapatnam-based Welfare Holiday World, Bangalore-based Jungle Lodges & Resorts Ltd. and many more companies have set up shop to lure local holiday-lovers.

‘Edutainment'

Speaking about what he calls an ‘edutainment summer workshop', a forthcoming event planned by the Ramoji Film City, P. Raj Kumar, its area sales manager said, “It's a seven-day residential fun camp for children where kids will be part of a tour of the film city, ramp choreography, theme parks and entertainment zones, adventure sports, exciting games and live shows and a string of competitions besides finding a platform to shake a leg to western salsa, hip-hop and getting to know of the nuances of film-making, music and other creative arts.”

Focus

Anurag Gupta, Director of IITE, was more than happy with the response on the first day. “We are mainly focussed on two-tier cities and from what I gathered through my sources is that people of this city are all game to such luxuries and do not have an idea how to go about it. So, here we are, creating a platform for them to come and choose their holiday destination,” he said, promising to rope in a few off-shore participants by this time next year. The expo will remain open from 12 noon to 8 p.m. till Sunday.