A reason to buy A reason .. ....

The market is glittering with special schemes and offers for the auspicious occasion of Akshaya Tritiya, the annual buying spree of all that glitters.

For scores of people, the belief that investing in valuables - particularly gold, on this ‘auspicious day could ensure a lifetime of prosperity’ is not new.

To cash in on this traditional belief, jewellers are stocking up with aggressive and innovative marketing campaigns to make the best of the auspicious day.

Though a particular traditional segment has been buying gold on this day, the advertising has roped in a much larger crowd into the market.

Now, people are not only making the most of the auspiciousness, but also making sure it’s a bargain.

Going by the initial rush, the mood at the jewellery shops is upbeat for now. And the escalating prices are hardly a deterrent.

Cashing on the craze, the shops have lined up their special schemes and promotional offers, redoing store layouts and spending a bomb to add the glitter and glamour to grab the attention of the people.

For the special occasion of Akshaya Tritiya, the market beckons with a wide array of coloured stones besides rubies, and emeralds set amidst glittering gold that are either polished or oxidised to get a smooth finish.

In today’s fashion-crazy world, where traditional concepts are giving way to the eclectic, branded jewellery is a proclamation of the change.

Vaibhav Jewellers have introduced an entire range of exclusive Lakshmi ‘Kasu’ for the occasion. These coins are available from 100 milligram to 5 gram range. “This time Akshaya Tritiya falls on Rohini star which makes the occasion doubly auspicious. We appeal to the customers to purchase gold on this auspicious day from their ‘lucky’ jeweller at Vaibhav,” said J. Raghunath, senior marketing manager of Vaibhav Jewellers. The showroom also has a wide collection of gold jewellery starting from Rs.500. Gold coins are also available from 500 milligrams to 1 kg gold bar. The attractive diamond collection at the showroom starts from Rs.5,000.

The World of Titan and Tanishq showrooms in Dwarakanagar have plenty to offer this Akshaya Tritiya. Avail up to 70 per cent off on making charges on 22K Tanishq jewellery and a flat 10 per cent off on diamond jewellery. If you are a watch lover, get free gold coins with the purchase of Titan’s solid gold Nebula watches.

MVS Jewel Park is also offering special offers on the occasion of Akshaya Tritiya. The showroom has a wide range of ruby and emerald items and an attractive collection of IGS certified diamond collection. Antique jewellery and an array of gold collections are the highlights for the festive occasion.

Shyam Zaveri has brought in new collections for the auspicious occasion.

The showroom is giving special offers on gold ornaments and special discount on ruby and emerald jewellery and a discount of Rs.1,000 per kg on silver ornaments.

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