Entries for Laadli media gender sensitivity awards open till Dec. 15

Entries for the eighth Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS) began on Wednesday and will continue till December 15.

LMAAGS will give away awards to those who have done exceptional work in highlighting gender discrimination and gender bias.

Entries from all over India are allowed in 14 languages such as English, Hindi, Urdu, Marathi, Gujarati, Bengali etc.

The criteria for eligibility involve reports/articles based on governmental policies, programmes, laws, disasters, communal riots, elections, sports, judiciary, economic, social and religious factors etc., from a gender sensitive perspective.

It may also involve entries highlighting awareness against pre-birth sex selection or other acts of gender discrimination or other challenges from a gender view.

Entries written after July 1, 2015 and till June 30,2016 will be accepted. It is mandatory for applications to include declarations from the editor/direct supervisor/organisation.

Print, electronic media

Entries from print and electronic media, both will be allowed.

News reports, features, investigative stories, editorials, columns, advertorial campaigns, e-magazines, blogs, features, radio plays and television reports can be submitted.

Director of Population First Dr. A.L. Sharada said: “There is a problem with the way women are depicted. In addition to her being the ‘victim’ or a ‘happy housewife’, she has many sides. We want to show the world the diversity for which media has helped us.”

A month after entertainment network Viacom 18 extended its unprecedented paid maternal leave policy to 9 months from 3 months, its leading entertainment channel Colors has signed an MoU with non-profit organisation Population First, an advocacy and communication initiative working towards gender sensitivity in its flagship campaign ‘ Laadli ’.

Population First describes Laadli as a campaign aiming to promote a healthy image of women and girls in society by bringing a change in the stereotypical mindsets that overpower men.