HM plans more Lancer variants

NEW DELHI, NOV. 27. The C. K. Birla Group company, Hindustan Motors, is planning to launch more variants of its mid-size luxury car 'Mitsubishi Lancer' and also expanding its dealer network in the country.

"With the aim to become a leading player in this segment in the Indian market, and to leverage the wide acceptance that the Lancer has received in India, we are considering bringing in more variants from that same family," the HM President, Mr. B. K. Chaturvedi, said today.

As part of the ongoing restructuring drive of its dealerships, the company was adding 12 dealers to the existing 40 and is moving towards the sub-urban and the rural markets.

The Lancer is manufactured at HM's Rs. 300 crore plant at Thiruvallur near Chennai, in technical collaboration with Mitsubishi Motor Corporation of Japan, a company statement said.

The mid-size sedan, which has a localisation content of 56 per cent, has been chosen the top car in the initial quality study (IQS) and automotive, performance, executive and layout conducted by information services firm, J D Power Asia Pacific for 2000.