Adding beauty through the lens

NEW DELHI, JULY 12. Be it the variety of formats, digital imaging or black and white, a lot of effort goes into nurturing and sharpening the artistic and creative talent of budding photographers. While good photography cannot be taught, some of the skills can be learnt from those who are past-masters in the art.

Now one can pick up the camera and learn the finer nuances of handling it in a highly professional ambience, thanks to a specialised photography course started by the Fashion Communication Department of the National Institute of Fashion Technology (NIFT) here in the Capital.

Instituted in collaboration with the prestigious International College of Professional Photography (ICPP) located at South Melbourne in Australia, the programme involves instruction in professional photography techniques, digital imaging and photographic business marketing, all of which will enable a camera-savvy individual to develop enough skills to be effectively self-employed or employed with any related organisation.

``We will be offering training in 23 core areas of photography ranging from advertising and journalism to industrial photography and to fashion or lifestyle photography,'' says Ms. Tanu Kapoor, Co-ordinator of the course, adding that the faculty will be drawn from the Melbourne-based Institute. The NIFT has entered into a Memorandum of Understanding (MoU) with ICPP to bring the first of its kind course to the country.

The course would also entail ``hands-on'' experience that would equip students well to carve a niche for themselves in the world of professional and creative photography. ``We have had a very good response from many professional photographers who have expressed their desire to join the course,'' says Mr. Pawan Kaushik, course co-ordinator from the NIFT side.

``The immediate objective is to fulfill the long-felt need of the garment industry to have specialised and skilled manpower to keep up with the growing domestic and international competition,'' Mr. Kaushik adds, elaborating on the reasons for starting the course in NIFT.

With such luminaries as Walt Disney, Mazda, Kodak and Polaroid as among its illustrious clientele, the course is sure to help students as well as budding professionals master the art of photography. They will be taught to derive the meaning, impact and beauty of the images they produce. Not only this, they will also be tutored in all aspects of location photography and studio work.

Each course is for a duration of six months and will be conducted at centres in Delhi, Mumbai and Bangalore. ``The first course is offered from this month. Admissions are on and while the morning classes will be held from 8.30 to 11.30 a.m, the evening course will be from 5.30 p.m to 8.30 p.m,'' Mr. Kaushik observes, adding : ``Initially, we have kept the fees as low as Rs. 80,000. For deserving students, scholarships are also being worked out.''