LIFE

`Strategy, sincerity key to success'

Ramesh Gopal, Managing Director of Vijayakrishna Granite, addressing MBA students of Gulbarga University Post-Graduate Centre, in Bellary on Thursday. Jayanna (left), Special Officer of the centre; N. Rajashekar, Regional Manager, The Hindu , Bangalore, and Srinivas Batni (right), Chief General Manager (Marketing), Jindal-Vijayanagar Steel Ltd., Toranagal, are seen.

Ramesh Gopal, Managing Director of Vijayakrishna Granite, addressing MBA students of Gulbarga University Post-Graduate Centre, in Bellary on Thursday. Jayanna (left), Special Officer of the centre; N. Rajashekar, Regional Manager, The Hindu , Bangalore, and Srinivas Batni (right), Chief General Manager (Marketing), Jindal-Vijayanagar Steel Ltd., Toranagal, are seen.  

The Hindu

PROPER MARKETING strategies, coupled with honesty, sincerity, determination and commitment, will not only help in marketing the products but also aid the entrepreneur to face the challenges and emerge as a successful businessman. This was the common opinion of speakers at a seminar on `Marketing strategies' held at the Postgraduate Centre of Gulbarga University here today.

The seminar, which is the first in the series to be organised by The Hindu/Business Line, was for the benefit of MBA students.

Ramesh Gopal, Managing Director of Vijayakrishna Granites and a leading exporter, spoke about the "export marketing strategies."

A medical doctor-turned-businessman, Dr. Gopal, narrating his experiences, said that anybody can become a exporter and emerge successful provided he has the idea as to which goods could be exported and possesses the will to achieve the goal.

Stating that honesty, sincerity, determination and commitment are essential to secure business contract and emerge as successful exporters, Dr. Gopal said: "Don't bluff about yourself and about your product. Don't compromise on quality. Ensure good presentation of your product and be patient. Such an attitude will pay rich dividends," he said.

Dr. Gopal said that the advancements in the field of information technology will come in handy for the exporter to market his product easily. Besides, he underlined the need to have a personal rapport with the clients and other businessmen which can play a pivotal role in getting good contracts and overcome challenges.

Srinivas Batni, Chief General Manager (Marketing), Jindal Vijayanagar Steel Ltd., Toranagal, was of the firm view that the marketing man is a bridge between the consumer and the producer.

He said that that marketing not only played a crucial role in facing challenges in the era of globalisation, but also comes in handy to tackle the competition by improving the quality, value addition of the product and the like.

He cited the instance of the marketing strategies adopted by JVSL, its efforts to satisfy clients, and also about the improvement in sales.

He informed that the production capacity of JVSL had touched 2.5 million tonnes a year and it had been planned to achieve 10 million tonnes by 2010.

N. Rajashekar, Regional Manager The Hindu, Bangalore, who spoke about job opportunities in media, said that working with the media is both creative and challenging.

Marketing a product like a newspaper is a bigger challenge, he said and added that selling space in newspaper is very important.

S. Jayanna, Special Officer, Gulbarga University Postgraduate Centre, welcomed. Subramanyam, Circulation Officer, spoke. Shivaji Wagmore of the PG Centre, proposed a vote of thanks.

By Ahiraj M. in Bellary

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