Sigh of relief

ADVERTISING AGENCIES, more precisely `space sellers', were a relieved lot when the Union Finance Ministry clarified that they would not attract the levy of service tax as they were not involved in actual production of advertisements. The sigh of relief from many agencies was audible at the venue of a function organised by the Non-Accredited Advertising Agencies Association of Tamil Nadu and the Madurai Advertising Club in Madurai on Sunday as they had been asked to pay several lakhs as service tax in the last couple of years. The confusion over the levy of service tax was cleared, thanks to the efforts of K. Kasim, former IPS official, who is a member of the National Committee on Revenue. Non-accredited advertising agencies from Madurai, Tiruchi, Pudukottai, Thanjavur, Salem and Tirunelveli districts participated in the function to felicitate Mr. Kasim.

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