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IT'S AN innovative model adopted by Aamazzing Agro Products Private Limited for marketing its "Navaa Milk" to be launched soon in Coimbatore.

Five different existing milk-processing dairies from Erode, Madurai, Tiruchi, Kancheepuram and Chennai will market their products under a single brand name.

According to the Director, Aamazzing Agro Products Private Limited, S. Kannan, an innovative `syndicate-marketing model' is being introduced for the first time. This concept is prevalent in Europe and China and in Indian co-operatives and is now being introduced in the private dairy segment now. He says that this model will greatly reduce overheads and logistics costs.

Initially the product will be launched in Coimbatore and then in other centres.

By M. Soundariya Preetha

Photo: N. Balaji

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