LIFE

On VJ hunt, MTV style

The job: going around the world, hobnobbing with celebrities, music artistes, Bollywood and Hollywood and business tycoons, interviewing people on the street and in high places, being a brand ambassador for products.

The person: the whackier, the better. Should be young and fashionable; intelligent, but prepared to act silly and outrageous at times. A talent for mouthing `Hinglish' non-stop and pulling someone's leg without batting an eyelid will help.

Thanks to channels like MTV and Channel V, one of the biggest aspirations of many youngsters today is to become another Cyrus Broacha, Nikhil Chinnappa, Maria or Malaika. The popular VJs of MTV seem to represent what every generation-next youngster dreams about _the heady cocktail of success, fame and money.

It involved 11,000 entries from across the country, many live auditions and stage shows before five young guns were selected and declared the new faces of MTV India. The `fab five'_Anusha, Ramona, Aditya, Vivan and Sophia_were announced by the channel last month.

All young wannabe VJs can sit glued to their televisions this weekend, when the `Final Knock-out' of the prestigious MTV India VJ Hunt 2002, will be telecast by MTV channel.

The show goes on air on Friday at 8 p.m., but there will be repeats on Saturday at 5 p.m., Sunday at 1 p.m. and then next Wednesday, at 11-30 a.m.

The last time MTV India went on a VJ hunt was in 1999. One can watch what it takes to be a successful VJ, when the final round of the VJ Hunt will be aired this weekend on MTV. All successful MTV VJs, like Cyrus, Nikhil, Mini were all discovered by the channel through their talent hunts.

The `Final Knockout' was the culmination of MTV's four-month-long talent hunt, which involved live auditions, stage shows and road shows, which the VJ aspirants had to host. It turned out to be a grand show hosted by the 14 finalists, from among whom the five lucky ones were chosen. The final show, which was full of excitement and cheering crowds and performances by artistes like Adnan Sami, Anamika and the band, Euphoria, has been put together for MTV-watchers in the hour-long capsule. By C. Maya

By Maya C.

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