New Star channel

THERE ARE couch potatoes in this country who have never seen the most celebrated family of Indian television do the eat-together-laugh-together-and-cry-together jig every day of the week. And perhaps for a good enough reason.

Star India though obviously does not believe in taking subtle hints. At a time when Indian television is finally seeing some works of experiments, Star has decided to use the `time machine' yet again. Celebrations may be usually about new things but Star Network will present its loyal viewers with a golden view from the archives when it launches its new Channel Star Utsav on June 7.

A 24-hour free-to-air channel that Star claims has been specially put together for viewers "who have not experienced some of the gems of Indian television'', it will bring hopes to reintroduce the shows that "redefined entertainment'' in the country and the way people see television.

So good so far. But the problem is that the only thing not new about the channel are its channels. A celebration of Star's most popular programmes, making a return lies in the fact that making a return are serials like "Kyunki Saas Bhi Kabhi Bahu Thi'', "Saans'', "Main'', "Ma Shakti'', "Kalash'' and many more that will start their second innings on the small screen. Adding spice to the channel will be game shows, mythological serials and kids' shows like "Ma Shakti'', "Son Pari'', "Tu Tu Main Main'', "Kamzor Kadhi Kaun'' and "Kismey Kitna Hai Dum" that promise to make it a complete entertainment channel.

A reason to cheer for those addicted to the serials, Star is hoping that the channel will reach out to the smallest of towns and rural areas. While pointing out that the channel is aimed at those who were not exposed to the magic of programming, Star India's COO Sameer Nair adds: "It is also for those loyal viewers who would like to catch up with shows and episodes they have missed. There are numerous homes graduating to the universe every day. We at Star see Star Utsav as our front-runner in being able to populate these new emerging homes with quality programming.''