LIFE

Local talent

AFTER SCORCHING the TV sets with the wild `Are you Hot? - The Search for America's Sexiest People' show, AXN is all set to launch the search for local talent for its `Hot N Wild Contest'. This programme, however, will be a little subdued, says channel's representatives. "Bikinis and swimwear are out. We will just be asking the participants to wear clothes that they are comfortable in. Apart from beauty, the contest will also focus on personality," a marketing executive of the channel said.

Other than the `restraints tuned to suit Indian conditions', most other aspects will be replicated from the steamy U.S. original with three judges eliminating the contestants in each of the four Zones. AXN adds that the winners of the contest will stand a fair chance to become comperes for some of the channel's programmes.

Application forms are available at the Caf� Coffee Day outlets in city and can also be downloaded from the Internet sites, www.indiatimes.com and www.axn-india.com. Registrations begin on June 25 and the last date for entries is July 13. The auditions for the South Zone will take place in Bangalore during the first week of August. AXN hopes to repeat its `Who dares Wins' frenzy with its `Hot N Wild'.

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