LIFE

Idea No. 1!

IDEA Cellular Limited is launching a musical, interactive game show of Telugu songs, IDEA Number 1, based on SMS platform in association with the Telugu channel, MAA TV, from July 31.

The 13-episode game will be telecast from 8.30 p.m. to 9.30 p.m. on Saturdays with popular Telugu television anchor, Jahanvi, anchoring the show, which will be open to IDEA customers only.

Any IDEA subscriber can download the musical housie ticket by sending `IDEA' to 9999. Prizes worth nearly Rs. 10 lakhs, including foreign holidays, bikes and electronic products, are also part of the show. Giving details of the show on Friday, the IDEA Cellular Ltd. CEO, Vikram Mehmi, said activities like movie-based songs and `antaksharis' have always been hit programmes of mass entertainment.

"Hence, an association with MAA TV for the game show based on Telugu shows will deliver tremendous entertainment value for our subscribers," he said.The MAA TV Chairman, Murali Krishnam Raju, and the IDEA Cellular Ltd. Andhra Pradesh Head, Pradeep Srivastava, were present.

By Dennis Marcus Mathew

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