Going's good for white gold

IT LOOKS like platinum or well-polished silver, but they insist it's gold. And more expensive than the regular yellow jewellery.

White gold, with its exquisite silvery sheen, is actually 18 carat gold with 75 per cent regular gold and 25 per cent paladium. ``Gold jewellery has a mix of gold, copper and some alloy. More of the alloy and you have white gold. More copper, and it's pink gold,'' says S. Sreenivas Reddy, Oyzterbay's award-winning designer.

The World Gold Council has forecast that the trend now is headed towards white gold. The jewellers are ensuring that the prediction comes right.

Oyzterbay has just introduced its Summer 2002 collection of white gold and expects a rush. It is not exactly a new concept, but buyers have to be convinced that it is indeed gold. The proof is in the melting — you get yellow. The emperor in new clothing, but just as royal.

``It is warm and has a soft sheen, unlike platinum, which is cold and has a steely look,'' says Reddy. ``It complements every shade of skin tone, lipstick and nail polish.'' It will also suit every cut of stone and gem, from amethyst to diamonds. Oyzterbay's earrings, rings, pendants and chains are uniquely designed for the season. ``We have a minimalistic, contemporary, soft styling. What we are doing is taking a geometric approach to jewellery design with, maybe, a bit of traditional motif or floral patterns — ``a minimalist representation of the daffodil.''

``The international trend is veering towards bold statements, and strong, exotic designs. The emphasis is on innovative patterns,'' says the designer.Incidentally, the prices do not cut into your wallet.

By Feroze Ahmed

Photo: S.R. Raghunathan

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