LIFE

Ganjam to participate in Milan Fashion Week

A piece of Ganjam jewellery.

A piece of Ganjam jewellery.  

GOLD JEWELLERY is passe. Diamond and platinum jewellery is as distinct as modern woman.

This is the message that the promoters of jewellery are trying to drive home... there are even advertisements and television spots proclaiming the modern woman's quest for simplicity and things different.

Looks like jewellers across the country are also trying to bank on this.

The Bangalore-based jewellers, Ganjam, known as one of the pioneers in platinum and a legend in diamond jewellery in Karnataka, have been invited by the Indo-Italian Chamber of Commerce to participate in Namaste India in Italy.

This is a weeklong extravaganza encompassing Indian culture at the Milan Fashion Week from September 26 this year.

Ganjam will showcase in Milan some of its most celebrated collections, the highlight being its Bridal Shower. Inspired by the winning piece at the Diamond Trading Corporation's (DTC) Diamond Vivaha competition, the collection will be previewed at the opening of the Fashion Week, Ganjam's joint managing director, G.B. Umesh, says.

Characterised by tassel-like showers of diamonds, the Bridal Shower is an exquisite collection of white gold and diamond jewellery in tune with international trends and suited for different bridal occasions.

The other collections to be showcased range from the traditional Haveli, Paisley, and classic Ikat collections to the contemporary Monsoon and Drop and Drape lines. Ganjam's Heritage Line, a collection steeped in history and rooted in traditional Indian culture, will be part of the showstopper at Tarun Tahiliani's fashion sequence to be held during Namaste India.

Three Indian models will display these collections on the ramp, he says.

Umesh feels it is an honour for Ganjam to participate in the Milan Fashion Week. "This opportunity will help us fulfil our vision of global recognition,'' he says.

At Ganjam, the mystique of traditional Indian handcrafted jewellery is enmeshed with contemporary designs for jewellery that compasses an aura of grandeur and modernity, he says.

At the gala dinner held as part of the Fashion Week, the glitterati of Milan will witness the collections of classic but contemporary Indian jewellery exquisitely crafted by Ganjam. Throughout the week, India House at Milan will showcase Ganjam's collections and its evolution from a jeweller patronised by the Maharajas to a truly international brand of jewellery with world-class appeal.

Umesh says the opportunity to participate in the Milan Fashion Week followed Ganjam's visit to Japan last year. Ganjam represented India at the celebration of 50 years of Indo-Japanese diplomatic relations.

More international recognition came Ganjam's way in 2002 with its collection, Pebbles and Seashells, nominated a winner at the Gold Virtuosi 2 (considered the Oscars of jewellery design awards) and showcased at Vicenza and New York to rave reviews.

He hopes that Ganjam will set the trend for jewellery in India and around the world at the Milan Fashion week.

By Afshan Yasmeen

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