For the sake of quality

A reward for quality  

IN AN age of globalisation and competitive markets, quality is of prime importance as customers have variety of products to choose from. Having adapted themselves to the concept of protectionism and restrictive economy for ages, the advent of free trade in the recent years has forced public enterprises to realise the need to preserve quality to retain customer base.

In such a scenario, concern for quality can be a rewarding experience for public sector undertaking, and the Indian Oil Corporation is doing just that by focusing on this aspect of business. With fierce competition from local and international players, markets have become saturated and only the ones that promise quality will survive in future.

Consumers should dictate terms and insist on quality in the products they purchase. This was the crux of the message from the IOC during its campaign on spreading quality consciousness among customers. As part of the IOC campaign, they organised `Check and Win' campaign where lucky visitors at IOC retail outlets in Coimbatore and Tirupur, rode away with attractive prizes.

The promotion was organised in as many 25 petroleum outlets from December 8 to December 17. The ten-day campaign at the select petrol outlets was participated by as many as 32,789 customers, who became the `Quality Control Managers' of IOC by checking and confirming the standards maintained at the outlets. Nearly 101 winners were selected in the slogan contest by a panel of independent judges and were given Rs. 1.5 lakh worth gifts that ranged from a 29-inch colour TV to music system and refrigerators. That's not all, for as many as 95 consolation prizes were also distributed during the campaign.

K.P.S. Elango, M.K. Sharma and Raghupathy of Coimbatore, Subburam, Punithavathy, Sampath Kumar of Tirupur were the lucky winners. The unique gesture was to express gratitude to their customers for having spared their valuable time to check the quality of the IOC product. The winners received the prizes from the Airport director, N.K.Sinha, DGM (Sales) of IOC, K.R. Suresh Kumar, C. Venkatesh Kumar, Senior Divisional Manager of IOC and Mr.Thamby John, Manager (Retail) at a colourful function held here on Friday.

The IOC has now proposed to intensify the campaign to make the public more quality conscious about their product by conducting similar campaigns.

By Palaniappan V.S.