LIFE

For the children by the children

Children with toys which were presented to them under the `Gift a Toy, Spread Some Joy' initiative

Children with toys which were presented to them under the `Gift a Toy, Spread Some Joy' initiative  

ARE YOU looking for ways to spread happiness? Perhaps children can teach us a thing or two about giving and sharing. And a good learning ground was provided by the "Gift A Toy, Spread Some Joy'' initiative put together by Mattel India along with "Save the Children'' group.

``The little hands with big hearts'' under "Save the Children India'' have managed to collect 50,000 toys through this initiative. The programme was started on Children's Day across the country in Delhi, Mumbai, Bangalore and Kolkata.

The Director Marketing, Mattel Toys India Ltd, Anuradha Paraskar, handed over Mattel's donation to founder of Save the Children India, Vipula Kadri, who in turn gifted it to the less privileged children present on the occasion.

``Their hearts were filled with glee, gratitude, excitement and happiness as each one of them received a toy. For some, it was the first toy they ever received,'' Ms. Kadri.

Speaking on the occasion, Ms. Paraskar, said: "Gift A Toy, Spread Some Joy''-- is a very simple concept which had never been implemented before. This year our initiative has paved the way for children who can now look forward to a more meaningful Children's Day every year. We thank `Save the Children India,' for giving us this opportunity and every child who gifted his precious toys, without whom our initiative would have never been a success.''

``Gift a Toy Spread Some Joy'' claims to be the only social initiative at the national level in the country organised on the occasion of Children's Day. The initiative was started by Mattel Toys India (P) Ltd. in association with "Save the Children India'' based on the idea that toys and play are essential to every child's development -- physically, mentally and emotionally. The used toys, which the children gifted at the collection centres, were carefully cleaned, sorted by age and refurbished by Save the Children. The entire collection of used and new toys as well as Mattel's donation was later distributed in a phased manner starting with Mumbai and them moving over to other regions.

By Bindu Shajan Perappadan

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