Buy a shampoo, sponsor a child's education

Staff Reporter

CHENNAI: Don't scratch your head the next time you buy a large bottle of shampoo. Part of what you forked out, will go to support a cause, courtesy Pantene/ Head and Shoulders. Thanks to this campaign, Tamil Nadu already supports the education of 293 children, six weeks into the launch of Shiksha — a special programme to help underprivileged children across India launched by Procter and Gamble in association with Child Relief and You.

So far, the campaign across India has helped support one year's education for 4,000 children. All consumers have to do is to purchase large packs of P and G products and they will automatically contribute to a day's education at the rate of one child per pack. Irrespective of sales, the company has pledged Rs.1 crore to CRY.

In the city, the campaign was launched by dancer Anita Ratnam, and actors Kushboo and Revathy. The funds gathered through the campaign will be allocated to CRY projects in Delhi, Barrackpore, Ongole, Chilkaluripet, Bellary, Salem, Bolangir, Osmanabadm Wardha, Navi Mumbai and Borivali.

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