LIFE

Bright and bountiful

JUST WHAT does the term `razor-and-blades-sales' mean? Or for that matter, do you know what `green washing' is? If you are in marketing or just a quizzer, these terms will sound familiar. On the other hand, if you had been present at Bangalore round of `The Hindu-Business Line Quiz 2004,' you would have seen a whole lot of bright persons reeling out answers to such questions.

The first term, incidentally, comes into play when a company subsidises its main product but sells product accessories at a much higher prices. And the second term comes under `dirty PR' that "makes a company look eco-friendly when it actually isn't."

Two-member teams from various corporates and institutions, and in one case, a magazine, took part in the rounds. After a few preliminary sessions six made it to the regional qualifier: M.S. Ramaiah Institute of Technology (MSRIT), Pidilite Industries, NITIE (Mumbai), Rave magazine, i-flex, and Cipher. The quizmaster, Suresh Kumar, teased the participants with seven rounds, including one with video clips and another with slides. Competition between the teams was tight. Though i-flex with 65 points, was the leader till the very last question, Cipher ultimately piped it at the winning post with 70 points.

The Hindu-Business Line Quiz is now in its 10th year. The winning team of Ajay K. and Mitesh from Cipher will go with runners-up K. Prasanna Kumar and Damodaran from i-flex to the quiz finals in Chennai on May 7.

Before that, there will be another regional qualifier in Hyderabad on April 27 to select two more teams. In all six teams will compete for a grand prize of Rs. 50,000 for Chennai final. K. Venugopal, Executive Editor, The Hindu-Business Line, was present.

By Divya Sreedharan in Bangalore

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