LIFE

Boogie with toon stars on Sunday

CHILDREN'S DAY will get extended to Sunday, at least in Bangalore, with more fun than the "official" events ever had or will have, minus teachers to supervise. You have seen them save the world. You have seen them experiment in labs and chase mysteries. Now see them boogie on the floor. This party season, get set to rock 'n roll at Toon Yatra, Cartoon Network's biggest dance party of the year. Toon Yatra will be a four-hour non-stop "entertoonment" extravaganza complete with a masala mix of mega toon stars, foot-tapping music, wild dances, wacky games, and mind-blowing prizes. The Toon Yatra halt will be on at the Palace Grounds from 4 p.m. on Sunday. Halt will be a misnomer because there will be non-stop entertainment for children and their parents.

Swinging to the latest pop beats will be Indian kids' all-time favourites: the Powerpuff Girls, Scooby-Doo, Dee Dee, Johnny Bravo, and Tom and Jerry. In addition to electrifying dances by Cartoon Network's toon stars, the yatra will include a variety of games and prizes for children and parents. If papa or mama wants to dance with a toon character, we suppose they will be obliged. Children will also get to know what, and if, their favourite toons eat.

Presented by Maggi Noodles and co-sponsored by Dr. Morepan's C-Candy, Doy Soap, and Bonkers, Toon Yatra is one of Cartoon Network's biggest integrated events of the year. To promote it, the network is launching a marketing blitz. This includes online mechanisms such as "viral e-mails", which will be sent to all members of Toon headquarters, and off-air campaigns, including print ads and mobile hoardings. Toon Yatra flyers and entry passes will be distributed in most schools in Bangalore.

Children in other towns need not feel left out. The Toon Yatra also has an on-air contest till November 30. All they need to do is write to Cartoon Network or log onto www. cartoonnetworkindia.com and cast their votes for the grooviest toon dancer. Five grand prize winners will win exclusive Powerpuff Girls guitars, while 200 kids will win specially designed Toon Yatra T-shirts. Cartoon Network 2003 calendars are also up for grabs for 5,000 children.

By K. Satyamurty

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