LIFE

Big names in fashion to throng Delhi show

THE INDIAN fashion industry appears to have made its presence felt in the international market. Going up from 30 international buyers in Lakme India Fashion Week 2003, well over 50 international buyers would be attending the show this year.

At the same time, the domestic market has also given a positive response as prominent buyers from over 160 domestic organisations will interact with the fashion fraternity during the upcoming LIFW.

The list of international buyers expected at LIFW includes Michael Fink from Saks 5th Avenue, New York; Albert Morris from Browns, London; Maria Luisa from MDP Sarl, France; Komal Mirchandani from Sanskrit, Dubai; Amit Rastogi from RCKC, London; Talena Ltd. (Tabla), Hong Kong; Narder Sharif from Designer Lounge, Dubai; Fasateen-Mohammed Murad and Joyce Boutique Ltd., Hong Kong. Domestic buyers include Kimaya, Be; Ebony, Shopper's Stop, Vama, Elan Couture Pvt. Ltd., Grasshopper, Ensemble, Amethyst, Apparao Galleries, Ogaan, Pantaloon (Spring Board), Phoenix Mills Ltd. Elahe, ABC Consolidated Pvt. Ltd. and Blues.

Over the years, the presence of international and domestic buyers at the fashion week has been steadily improving. Last year there were 319 domestic individual buyers and 159 domestic companies marking an increase of 62 per cent and 59 per cent respectively over the previous year. Additionally, there were 30 international buyers at LIFW 2003, up from 19 at LIFW 2002.

"We are extremely pleased to announce that world famous organisations such as Saks Fifth Avenue and Browns will be part of LIFW. The participation of big names such as Michael Fink is a confirmation of the fact LIFW is increasingly gaining recognition in the global fashion world and becoming an important destination for everyone associated with this industry,'' says the chairman of the Fashion Design Council of India, Vinod Kaul.

The increase in number of international buyers has also been attributed to the decision to shift the fashion week from August to April. "We have got feedback from the international buyers on this. This way we fit into the international fashion calendar,'' says the senior communications officer of FDCI, Ruchi Sharma.

By Anjali Dhal Samanta

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