Beauty for beasts

THE "MAST Mast'' girl is fuming and this time it's all for a cause. Raveena Tandon shows that she's "all heart'' in a new advertisement protesting the suffering of animals used for meat.

The actress reportedly was so disturbed by PETA's evidence of abuse that she posed with Jamuna, a cow, just like those killed for their meat and skin, to urge the public to "steer clear of animal cruelty''.

``Jamuna and other animals like her are gentle as their abusers are violent. Their abuse at the hands of corrupt skin and meat traders must be stopped,'' says Raveena.

With her current crusade she joins the list of celebrities from around the world including -- Anupam Kher, Akshaye Khanna, Manisha Koirala and Juhi Chawla, Om Puri and Sir Paul McCartney --- who are pushing the Government to enforce its own laws to protect the rights of animals.

Meanwhile PETA's investigation of the trade in cattle, goats, sheep and other animals reveals beatings, mutilation and a miserable death at the hands of transporters and abattoir workers.

After they are sold at auction, many animals march for days and are given neither a sip of water nor a bite to eat. When they collapse from exhaustion, handlers twist and break their tails or rub tobacco in their eyes. Added to that, most abattoir workers are not even trained to kill the animal painlessly.

Recommended for you