LIFE

An image of nirvana

Sharad Haksar.

Sharad Haksar.  

WHILE MOST of the glamour, fame and recognition associated with remarkable pictures, may go to the person in front of the camera, practically all the magic that takes a photograph from ho-hum to wow, is actually worked by the man behind the lens.

After all, the ability to capture an unforgettable moment, haunting face or extraordinary scene on film in just a flash takes more than just the ability to yell `say cheese'.

After years of painting with light Sharad Haksar, who is Chennai's `digital' photographer, has been nominated for the prestigious British Design and Art Direction (D & AD) awards. The awards, better known as `The Yellow Pencils' are now in their 40th year. Slated to be held in London on May 28, the D & AD Awards are said to set the benchmark for the best in design, advertising and creative communication.

The 'Nirvana' picture.

The 'Nirvana' picture.  

Sharad has been nominated for a picture titled `Nirvana' in the `Photography and Image Manipulation' category. Nirvana, which featured in a self-promotional poster, was one of the nearly 20,000 international entries that made their way to D & AD from agencies and design groups spread across the world.

But before Sharad and Nirvana set out for London in a quest for the yellow pencil, he's celebrating the nomination, "It's fantastic. Getting a D & AD nomination is like a dream come true for me," he says.

By Shonali Muthalaly

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