LIFE

A new fashion award

TRENDZ, THE indigenous fashion and style channel from the Zee group, has announced a tie-up with the National Institute of Fashion Technology (NIFT) to encourage and promote budding fashion designers in India. The channel has constituted the "Trendz Fashion Award" for outstanding performers at the country's premier chain of fashion institutes and plans to develop an exclusive half hour programme on the award-winning designers.

The Trendz award will be given to the most promising fashion designer who will be selected from the seven centres of NIFT. The award will be conferred to the winner at the Institute's annual event "Confluence" where the graduating designers from all the centres showcase their collection . The initiative will offer the upcoming designers a platform and also act as a video portfolio for the winner. .

Expressing satisfaction over the constitution of the award, NIFT Director-General, Gauri Kumar, says: "We are delighted to partner with Trendz as it will provide an excellent platform for our students to showcase their talent and gain visibility. We look forward to working with Trendz to present the real issues facing the fashion Industry and look beyond the association of fashion with just ramp shows."

For his part, Zee Turner CEO Sunil Khanna says: "We are committed to promoting the Indian fashion Industry and given that the most promising designers in India are from NIFT, we felt that we should work with them to give a further boost to the industry. Our attempt through this tie-up is to provide a stage for budding designers to highlight their creativity and encapsulate all the hard work that goes into making award-winning designs."

Recommended for you