YOUNG WORLD

Viewing history on wheels



G.V. PRASADA SARMA

The Zindagi Express is a unique effort to acquaint the public with the history of insurance in India.

It was a rare experience for the school students who visited the Zindagi Express. Zindagi Express, is the history of Life Insurance Corporation, a household name in the country, on wheels. Beginning with the earlier stages of insurance in the country, nationalisation and forming the corporation in 1956, its growth, contribution of infrastructure development, IT initiatives, employment opportunities and overseas operations etc., were on attractive display. Formally inaugurating its sojourn at the Railway Exhibition Grounds here, K. Ganesh, LIC Regional Manager (Marketing), Hyderabad, described it as a unique effort to mark 50 years of LIC's memorable achievements to people. ''The progress of LIC from its nationalisation in 1956 was divided into as many as 10 sections. The most interesting of them obivously are the Flashback and Memory Lane sections, which throw light on the beginnings. As many as 230 private insurance companies operating have been amalmagated to form LIC in 1956. Copies of some of the policies insured by those companies are on display. Of particular interest is the claim settlement copy of Mahatma Gandhi in 1944 to which C. Rajagopalachari and Pyarelal were witness. Settlement of former Prime Minister Rajiv Gandhi's Moneyback policy was also on display.

Famous policies

A Saga of LIC- Jeevan Bima Gadha listed the various milestones in the progress of LIC. For instance, the highest insurance policy had been taken out for Rs.51 crores. Jawarhar Lal Nehru inaugurating Yogakshemam, the LIC headquarters, a picture of Lal Bahadur Shastri addressing jawans, the first board meeting of LIC, Morarji Desai as Finance Minister and the former Prime Minister Indira Gandhi participating in LIC programmes etc. A touch-screen computer gave out the insurance cover required. The section dealing with the past and Gandhiji and Rajiv Gandhi was very interesting, said Srinivas, a police constable who had seen it.