NEIGHBOUR HOOD

Making the cut the ‘JD' way

Showing what they got: A fashion show put up by students of the JD Institute of Fashion Technology.

Showing what they got: A fashion show put up by students of the JD Institute of Fashion Technology.  

Even while desi designers are increasingly making waves across the border, several niche training institutes in the country are creating designers out of amateur artistes.

One such school is the JD Institute of Fashion Technology, which is an old hand at churning out fledgling designers. Though the institute first started in Mumbai in 1988, ‘JD' came to Bangalore only in 1995.

Moving away from its modest campus on Richmond Road, JD Institute is today a sprawling building spread across 9,000 sq.ft at Adugodi.

The institute offers a three-year B.Sc. and a one-year diploma course in fashion and apparel design, along with part-time courses in jewellery design and fashion photography.

Back to alma mater

Out of the 60-odd students admitted each year through a rigorous screening procedure that includes drawing tests and interviews, some return as guest lecturers augmented with industry experience.

Suraj Chawla, Ashok Mane, Sanjana Behl and Nilanjana Roy are some of its famous alumni. The Two Monks boutique at Koramangala is run by one of its old students, and alumna Shraddha Patel is now working with renowned designer Pragati Toshniwal. Commenting on the future of the industry, Runa Desai Dalal, marketing director of the institute said: “The industry itself has grown by leaps and bounds. Today, even the average, educated Indian wants to look glamorous. On the other hand, fashion has also become more accessible. So the industry will only grow,” she says.

Scope of fashion

Ms. Dalal is equally optimistic about the scope of fashion designing as a profession. “Earlier, people were sceptical about taking up fashion as a profession. With the arrival of Indian designers like Manish Arora and Ritu Beri on the international scene, it is getting better,” she says.

For more information, call 25719444.

K.C. Deepika

JD Institute of Fashion Technology trains students to up the glamour quotient

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